Book Chapter

Capítulo

Duarte Santos, J. (2022). The Role of Social Shopping in the Growth of Social Commerce. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 35-38). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0010ch

Imagem da linha de investigação correspondente

The Role of Social Shopping in the Growth of Social Commerce

José Duarte Santos Porto Accounting and Business School of the Polytechnic of Porto, Portugal

Keywords:

Palavras-chave:

Social Shopping, Social Commerce

Source Title Digital Marketing Trends


Date 2022


Abstract

More and more companies seek to contact customers through various channels, provide new forms of interaction, allowing the customer to have integrated experiences, have access to products and services without great effort, and preferably be able to acquire them without having to change platforms or open a new window in the browser.


Citation

Duarte Santos, J. (2022). The Role of Social Shopping in the Growth of Social Commerce. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 35-38). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0010ch

The Role of Social Shopping in the Growth of Social Commerce
.pdf
Download PDF • 5.42MB

Título de Origem Digital Marketing Trends


Data 2022


Resumo

More and more companies seek to contact customers through various channels, provide new forms of interaction, allowing the customer to have integrated experiences, have access to products and services without great effort, and preferably be able to acquire them without having to change platforms or open a new window in the browser.


Citação

Duarte Santos, J. (2022). The Role of Social Shopping in the Growth of Social Commerce. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 35-38). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0010ch

The Role of Social Shopping in the Growth of Social Commerce
.pdf
Download PDF • 5.42MB

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