Book Chapter

Capítulo

Reis, J. L. (2022). Artificial Intelligence Impact in Marketing. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 7-10). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0003ch

Imagem da linha de investigação correspondente

Artificial Intelligence Impact in Marketing

José Luís Reis IPAM, Portuguese Institute of Marketing, Porto, Portugal

Keywords:

Palavras-chave:

Artificial intelligence, impact in marketing, data, technologies

Source Title Digital Marketing Trends

Date 2022


Abstract

The effort to develop computer based systems that behave like humans includes natural languages, robotics, perceptual, expert systems, and “intelligent” machines! AI builds, through analogies, a system that seeks knowledge to solve any problem it faces.


Citation

Reis, J. L. (2022). Artificial Intelligence Impact in Marketing. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 7-10). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0003ch

Artificial Intelligence Impact in Marketing
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Título de Origem Digital Marketing Trends

Data 2022


Resumo

The effort to develop computer based systems that behave like humans includes natural languages, robotics, perceptual, expert systems, and “intelligent” machines! AI builds, through analogies, a system that seeks knowledge to solve any problem it faces.


Citação

Reis, J. L. (2022). Artificial Intelligence Impact in Marketing. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 7-10). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0003ch

Artificial Intelligence Impact in Marketing
.pdf
Download PDF • 5.10MB

REFERENCES

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Acquia (2021). Deliver a modern digital CX: A guide for marketing innovators. Customer Experience Trends Report, Global Edition.


CISCO. (2020). Cisco Annual Internet Report (2018–2023) White Paper. https://www.cisco. com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html


Daniel Zhang, Saurabh Mishra, Erik Brynjolfsson, John Etchemendy, Deep Ganguli, Barbara Grosz, Terah Lyons, James Manyika, Juan Carlos Niebles, Michael Sellitto, Yoav Shoham, Jack Clark, and Raymond Perrault (2021). “The AI Index 2021 Annual Report,” AI Index Steering Committee, Human-Centered AI Institute, Stanford University, Stanford, CA, March 2021.


Ribeiro T., Reis J. L. (2020). Artificial Intelligence Applied to Digital Marketing. In: Rocha Á., Adeli H., Reis L., Costanzo S., Orovic I., Moreira F. (eds) Trends and Innovations in Information Systems and Technologies. WorldCIST 2020. Advances in Intelligent Systems and Computing, vol 1160. Springer, Cham. https://doi.org/10.1007/978-3- 030-45691-7_15. a

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