Book Chapter

Capítulo

Remondes, J. (2022). The Sophistication of Social Media Platforms. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 39-42). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0011ch

Imagem da linha de investigação correspondente

The Sophistication of Social Media Platforms

Jorge Remondes Porto Accounting and Business School of the Polytechnic of Porto, Portugal

Keywords:

Palavras-chave:

Sophistication of social media, platforms, social media, COVID-19

Source Title Digital Marketing Trends


Date 2022


Abstract

Studies on the use of the social networks carried out by We Are Social and Hootsuite have shown a continuous rise in the number of users of social networks and other digital platforms all over the world. The COVID-19 pandemic led to significant growth in the penetration rate of the social networks, and greater sophistication resulting from new features and functionalities. In this backdrop, companies have been perfecting how they use social networks and digital platforms.


Citation

Remondes, J. (2022). The Sophistication of Social Media Platforms. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 39-42). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0011ch

The Sophistication of Social Media Platforms
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Título de Origem Digital Marketing Trends

Data 2022


Resumo

Studies on the use of the social networks carried out by We Are Social and Hootsuite have shown a continuous rise in the number of users of social networks and other digital platforms all over the world. The COVID-19 pandemic led to significant growth in the penetration rate of the social networks, and greater sophistication resulting from new features and functionalities. In this backdrop, companies have been perfecting how they use social networks and digital platforms.


Citação

Remondes, J. (2022). The Sophistication of Social Media Platforms. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 39-42). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0011ch

The Sophistication of Social Media Platforms
.pdf
Download PDF • 5.57MB

REFERENCES

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Remondes, J. (2022). Social Media Intelligence: Monitoring, Data Analysis, Intelligence and Reporting. In Remondes, J. (2022). Marketing Digital & E-Commerce #1: Strategy, Branding and Communication, 2nd Edition, Reviewed and Expanded. Viseu: Psicosoma, pp. 93-131.


www.business.instagram.com


www.business.tiktok.com


www.wearesocial.com


www.hootsuite.com


www.instagram.com/marcogouveia.pt


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