Book Chapter
Capítulo
Remondes, J. (2022). The Sophistication of Social Media Platforms. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 39-42). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0011ch
The Sophistication of Social Media Platforms
Jorge Remondes Porto Accounting and Business School of the Polytechnic of Porto, Portugal
Keywords:
Palavras-chave:
Sophistication of social media, platforms, social media, COVID-19
Social media sophistication, platforms, social media, COVID-19
Source Title Digital Marketing Trends
Date 2022
Abstract
Studies on the use of the social networks carried out by We Are Social and Hootsuite have shown a continuous rise in the number of users of social networks and other digital platforms all over the world. The COVID-19 pandemic led to significant growth in the penetration rate of the social networks, and greater sophistication resulting from new features and functionalities. In this backdrop, companies have been perfecting how they use social networks and digital platforms.
Citation
Remondes, J. (2022). The Sophistication of Social Media Platforms. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 39-42). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0011ch
Título de Origem Digital Marketing Trends
Data 2022
Resumo
Studies on the use of the social networks carried out by We Are Social and Hootsuite have shown a continuous rise in the number of users of social networks and other digital platforms all over the world. The COVID-19 pandemic led to significant growth in the penetration rate of the social networks, and greater sophistication resulting from new features and functionalities. In this backdrop, companies have been perfecting how they use social networks and digital platforms.
Citação
Remondes, J. (2022). The Sophistication of Social Media Platforms. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 39-42). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0011ch
REFERENCES
Remondes, J. (2022). Social Media Intelligence: Monitoring, Data Analysis, Intelligence and Reporting. In Remondes, J. (2022). Marketing Digital & E-Commerce #1: Strategy, Branding and Communication, 2nd Edition, Reviewed and Expanded. Viseu: Psicosoma, pp. 93-131.
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