Book Chapter
Capítulo
Cabral, J. A. (2022). The Rise of Video as a Marketing Tool. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 31-34). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0009ch
The Rise of Video as a Marketing Tool
José Alexandre Cabral Porto Accounting and Business School of the Polytechnic of Porto, Portugal
Keywords:
Palavras-chave:
Video, video for social media, marketing tool
Vídeo, vídeo para redes sociais, ferramentas de marketing
Source Title Digital Marketing Trends
Date 2022
Abstract
The benefit of digital video is instant access to all the media. The video for social media is the big brands have the resources to have videos everywhere. Video is a tool and can have many forms, such as product videos, explainer videos, onboarding videos, internal training videos, testimonial videos, promotional videos, company culture videos, video voicemails, sales presentations, social videos, teaser videos for social media, live streams, podcast videos, videos series, and full-length features and documentaries.
Citation
Cabral, J. A. (2022). The Rise of Video as a Marketing Tool. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 31-34). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0009ch
Título de Origem Digital Marketing Trends
Data 2022
Resumo
The benefit of digital video is instant access to all the media. The video for social media is the big brands have the resources to have videos everywhere. Video is a tool and can have many forms, such as product videos, explainer videos, onboarding videos, internal training videos, testimonial videos, promotional videos, company culture videos, video voicemails, sales presentations, social videos, teaser videos for social media, live streams, podcast videos, videos series, and full-length features and documentaries.
Citação
Cabral, J. A. (2022). The Rise of Video as a Marketing Tool. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 31-34). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0009ch
REFERENCES
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https://contentmarketinginstitute.com/wp-content/uploads/2021/11/manufacturing-research-report-2022-FINAL.pdf. Accessed 20 January, 2022onsumers to profitable actions (Pulizzi, 2013).
