Book Chapter

Capítulo

Cabral, J. A. (2022). The Rise of Video as a Marketing Tool. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 31-34). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0009ch

Imagem da linha de investigação correspondente

The Rise of Video as a Marketing Tool

José Alexandre Cabral Porto Accounting and Business School of the Polytechnic of Porto, Portugal

Keywords:

Palavras-chave:

Video, video for social media, marketing tool

Source Title Digital Marketing Trends


Date 2022


Abstract

The benefit of digital video is instant access to all the media. The video for social media is the big brands have the resources to have videos everywhere. Video is a tool and can have many forms, such as product videos, explainer videos, onboarding videos, internal training videos, testimonial videos, promotional videos, company culture videos, video voicemails, sales presentations, social videos, teaser videos for social media, live streams, podcast videos, videos series, and full-length features and documentaries.


Citation

Cabral, J. A. (2022). The Rise of Video as a Marketing Tool. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 31-34). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0009ch

The Rise of Video as a Marketing Tool
.pdf
Download PDF • 5.50MB

Título de Origem Digital Marketing Trends


Data 2022


Resumo

The benefit of digital video is instant access to all the media. The video for social media is the big brands have the resources to have videos everywhere. Video is a tool and can have many forms, such as product videos, explainer videos, onboarding videos, internal training videos, testimonial videos, promotional videos, company culture videos, video voicemails, sales presentations, social videos, teaser videos for social media, live streams, podcast videos, videos series, and full-length features and documentaries.


Citação

Cabral, J. A. (2022). The Rise of Video as a Marketing Tool. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 31-34). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0009ch

The Rise of Video as a Marketing Tool
.pdf
Download PDF • 5.50MB

REFERENCES

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https://www.acte.be/. Accessed 6 January, 2022


https://www.gsma.com/r/wp-content/uploads/2021/09/The-State-of-Mobile-Internet-Connectivity-Report-2021.pdf. Accessed 6 January, 2022


https://www.statista.com/statistics/272014/global-social-networks-ranked-bynumber-of-users/. Accessed 6 January, 2022


https://www.wibbitz.com/blog/social-video-platforms/. Accessed 8 January, 2022 https://wistia.com/learn/marketing/repurposing-video-for-social-media. Accessed 12 January, 2022


https://www.socialinsider.io/blog/facebook-video-study/#2.1. Accessed 16 January, 2022 https://wistia.com/learn/marketing/repurposing-video-for-social-media. Accessed 19 January, 2022


https://contentmarketinginstitute.com/wp-content/uploads/2021/11/manufacturing-research-report-2022-FINAL.pdf. Accessed 20 January, 2022onsumers to profitable actions (Pulizzi, 2013).

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