Book Chapter
Capítulo
Freitas Santos, J. (2022). The Growing and Continuing Influence of Digital Influencers. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 27-30). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0008ch
The Growing and Continuing Influence of Digital Influencers
J. Freitas Santos Porto Accounting and Business School of the Polytechnic of Porto, Portugal
Keywords:
Palavras-chave:
Growing, continued influence, digital influencer, brand experiences
Crescer, influência contínua, influenciador digital, experiências de marca
Source Title Digital Marketing Trends
Date 2022
Abstract
Major changes in the digital sphere are around the corner, and only those influencers and brands, which are able to find and build their unique digital “footprints” and “meaningfully different” brand experiences, will be flexible and fast enough to adopt their business models, strategies and plans.
Citation
Freitas Santos, J. (2022). The Growing and Continuing Influence of Digital Influencers. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 27-30). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0008ch
Título de Origem Digital Marketing Trends
Data 2022
Resumo
Major changes in the digital sphere are around the corner, and only those influencers and brands, which are able to find and build their unique digital “footprints” and “meaningfully different” brand experiences, will be flexible and fast enough to adopt their business models, strategies and plans.
Citação
Freitas Santos, J. (2022). The Growing and Continuing Influence of Digital Influencers. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 27-30). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0008ch
REFERENCES
Abidin, C. (2015). Communicative Intimacies: Influencers and Perceived Interconnectedness. Journal of Gender, New Media, & Technology. 8, 1-16. http://adanewmedia.org/2015/11/ issue8-abidin/.
Wielki, J. (2020). Analysis of the Role of Digital Influencers and Their Impact on the Functioning of the Contemporary On-Line Promotional System and Its Sustainable Development. Sustainability. 12, 7138, 1-20. doi:10.3390/su12177138.
