Book Chapter
Capítulo
Pinto Lima, A. (2022). Social Selling. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 23-26). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0007ch
Social Selling
Ana Pinto de Lima Porto Accounting and Business School of the Polytechnic of Porto, Portugal
Keywords:
Palavras-chave:
Social selling, selling activities, sales people, social media sales
Venda social, atividades de venda, vendedores, vendas nas redes sociais
Source Title Digital Marketing Trends
Date 2022
Abstract
Managers can effectively drive salespersons’ social selling by investing in a social media strategy with social media goals and social media activities for the sales team. Additionally, salespeople need to have access to relevant social media sales tools. Sales technology orientation represents the primary orientation behind social selling activities.
Citation
Pinto Lima, A. (2022). Social Selling. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 23-26). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0007ch
Título de Origem Digital Marketing Trends
Data 2022
Resumo
Managers can effectively drive salespersons’ social selling by investing in a social media strategy with social media goals and social media activities for the sales team. Additionally, salespeople need to have access to relevant social media sales tools. Sales technology orientation represents the primary orientation behind social selling activities.
Citação
Pinto Lima, A. (2022). Social Selling. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 23-26). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0007ch
REFERENCES
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The goal of creating a content marketing strategy should always be the original one, the one of creating and distributing valuable and compelling content to attract, conquer and engage a certain target audience, clearly defined and understood, with the aim of driving consumers to profitable actions (Pulizzi, 2013).
