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Book Chapter
Capítulo
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Social Media Marketing
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Keywords:
Palavras-chave:
Social media marketing, marketing communication strategy, audiences, strategic planning process
Social media marketing, estratégia de comunicação de marketing, públicos, processo de planeamento estratégico
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REFERENCES
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This is open access content distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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