Book
Livro
Rua, O. L. (2022). Creativity and Business Innovation (Volume II). Matosinhos: CEOS Edições. ISBN 978-989-53631-3-1. https://doi.org/10.56002/ceos.0073b
Creativity and Business Innovation (Volume III)
Orlando Lima Rua, Center for Organisational and Social Studies (CEOS.PP)
Keywords:
Palavras-chave:
Creativity, Innovation, Digital Business; Digital Economy
Criatividade, Inovação, Negócio Digital, Economia Digital
Date 2022
Abstract
The bachelor’s degree in Creativity and Business Innovation is a joint study programme offered by the Polytechnic of Porto (P.PORTO), through the Porto School of Accounting and Administration (ISCAP), Vilnius Kolegija - University of Applied Sciences (VIKO), from Lithuania and the Estonian Entrepreneurship University of Applied Sciences (EUAS), from Estonia.
This is a pioneer degree in the context of Portuguese higher education, taught in English. Due to its innovative character, it responds to the new paradigms that higher education institutions (HEI) will have to face. With innovative syllabus, teaching/learning methodologies and assessment methods it develops new paths for higher education programmes.
To conclude this degree, students must develop and present a Final Thesis (Project). Thus, the present book compiles, in the form of chapters, some of the work presented by the students during the academic year of 2021/22. They have been organised in the form of volumes, being the third volume presented (Volume III).
The objectives of this book are
(1) to allow students of this bachelor’s degree to develop and consolidate knowledge in the various disciplinary areas of Management,
(2) to support students in finalising their Final Thesis (Project), and, finally,
(3) to promote the transfer of knowledge from Academia to Society.
The organizer and the authors of the chapters are grateful for the support of the entrepreneurship and innovation research line of the Center for Organisational and Social Studies of Polytechnic of Porto (CEOS.PP).
Citation
Rua, O. L. (2022). Creativity and Business Innovation (Volume I). Matosinhos: CEOS Edições
Data 2022
Resumo
A licenciatura em Criatividade e Inovação Empresarial é um programa de estudos conjunto do Politécnico do Porto (P.PORTO), através do Instituto Superior de Contabilidade e Administração do Porto (ISCAP), da Vilnius Kolegija - University of Applied Sciences (VIKO), da Lituânia, e da Estonian Entrepreneurship University of Applied Sciences (EUAS), da Estónia.
Este é um curso pioneiro no contexto do ensino superior português, leccionado em inglês. Pelo seu carácter inovador, responde aos novos paradigmas que as instituições de ensino superior (IES) terão de enfrentar. Com conteúdos programáticos, metodologias de ensino/aprendizagem e métodos de avaliação inovadores, desenvolve novos caminhos para os programas de ensino superior.
Para concluir este grau, os alunos devem desenvolver e apresentar uma Tese Final (Projeto). Assim, o presente livro compila, sob a forma de capítulos, alguns dos trabalhos apresentados pelos alunos durante o ano letivo de 2021/22. Estes foram organizados sob a forma de volumes, sendo este o terceiro volume (Volume III).
Os objectivos deste livro são
(1) permitir aos alunos desta licenciatura desenvolver e consolidar conhecimentos nas várias áreas disciplinares da Gestão,
(2) apoiar os alunos na finalização da sua Tese Final (Projeto), e, finalmente,
(3) promover a transferência de conhecimentos da Academia para a Sociedade.
O organizador e os autores dos capítulos agradecem o apoio da linha de investigação em empreendedorismo e inovação do Centro de Estudos Organizacionais e Sociais do Politécnico do Porto (CEOS.PP).
Citação
Rua, O. L. (2022). Creativity and Business Innovation (Volume I). Matosinhos: CEOS Edições
REFERENCES
Alter, J. (2018). Instagram engagement rate data: average seconds on site. YotPo: https://www.yotpo.com/blog/instagram-engagement-rate/
Anderson, C., & Lodging, W. (2017). In the millennial, social-media-centric age, Instagrammable hotels stand out.
Appel, G., Grewal, L., Hadi, R., & Stephen, A. (2019). The Future of Social Media in Marketing. Journal of the Academy of Marketing Science, 48(1) 79-95. https://doi.org/10.1007/s11747-019-00695-1
Barry, A. B. (2016). Alcohol marketing on twitter and instagram: evidence of directly advertising to youth/adolescents. Alcohol and Alcoholism, 51(4)487-492.
Ben-Shaul, M., & Reichel, A. (2018). Motives, Moder of Participation, and Loyalty Intentions of Facebook Tourism Brand Consumers. Journal of Travel Research, 57(4), 453-471.
Berger, J., & Raghuram, I. (2013). Communication Channels And Word Of Mouth: How The Medium Shapes The Message. Journal of Consumer Research, 40, 567-579.
Beveridge, C. (2022). 56 Important Social Media Advertising Statistics for 2022. https://blog.hootsuite.com/social-media-advertising-stats/
Bokunewicz, J., & Shulman, J. (2017). Influencer Identification in Twitter Networks of Destination Marketing Organizations. Journal of Hospitality and Tourism Technology, 8(2), 205-219.
Boyd, D. (2015). Social Media: A Phenomenon to be Analyzed. Social Media + Society. Sage Journals. https://doi.org/10.1177/2056305115580148
Caldini, R. B. (1987). The Psychology of Persuasion Summary. In R. Kumar (ed.). The Psychology of Persuasion (pp. 1-6). Fortune.
Carter, D. (2016). Hustle and Brand: The Sociotechnical Shaping of Influence. Social Media+Society, 1-12. https://doi.org/10.1177/2056305116666305
Cash, P., Isaksson, O., Maier, A., & Summers, J. (2022). Sampling in design research: Eight key considerations. Design Studies, 78. 101077. https://doi.org/10.1016/j.destud.2021.101077
Conjo, M., Chichango, D., & Souza, P. (2022). Metodologia de Investigação Científica Aplicada Gestão Ambiental um Estudo sobre as Abordagens Qualitativa e Quantitativa. https://doi.org/10.51891/rease.v8i1.3722
Constine, J. (2018). Instagram hits 1 billion monthly users, up from 800M in September. Tech Crunch: https://techcrunch.com/2018/06/20/instagram-1-billion-users/?guccounter=1
De Veirman, M., Cauberghe, V., & Hudders, L. (2016). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36, 798-828.
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Comput. Hum. Behav., 49, 597-600.
Dutta-Bergman, M. J. (2004). Complementarity in consumption of news types across traditional and new media. Journal of Broadcasting & Electronic Media, 48, 41-60.
EgagementLabs. (2021). Looking for Real Influence: Forget Celebrity Influencers, Focus on Real People. EngagementLabs. https://blog.engagementlabs.com/looking-for-real-influenceforget-celebrity-influencers-focus-on-real-people
eMarketer. (2022). Influencer Marketing: Social media influencer market stats and research for 2022. Insider Intelligence: https://www.insiderintelligence.com/insights/influencermarketing-report/
Glover, P. (2009). Celebrity Endorsement in Tourism Advertising: Effects on Destination Image. Journal of Hospitality and Tourism Management, 16(1), 16-23. https://doi.org/10.1375/jhtm.16.1.16.
Goodrich, K., Schiller, S.Z., & Galletta, D.F. (2015). Consumer Reactions to Intrusiveness Of Online-Video Advertisements. Journal of Advertising Research, 55, 37-50.
Granberg, L. (2019). The role of Instagram in choosing a travel destination. Bachelor Programme in International Business Administration, Luleå University of Technology Department of Business Administration, Technology and Social Science. Gretzel, U. (2017). Influencer Marketing in Travel and Tourism. In D. Ioannides, M. Sigala, & U.
Gretzel, New Perspectives, Practice and Cases (Chapter 9). London: Routledge. https://doi.org/10.4324/9781315565736
Gretzel, U. (2019). The Role of Social Media in Creating and Addressing Overtourism.
Gretzel, U. (2019). 5. The role of social media in creating and addressing overtourism. In R. Dodds, & R. Butler, Overtourism: Issues, realities and solutions (pp. 62-75). Berlin, Boston: De Gruyter Oldenbourg. https://doi.org/10.1515/9783110607369-005
Hays, S., Page, S. J., & Buhalis, D. (2012). Social media as a destination marketing tool: Its use by national tourism organisations. Current Issues in Tourism, 16(3), 211-239.
Josiassen, A., & Assaf, A. (2013). Look at me – I am Flying: The Influence of Social Visibility of Consumption on Tourism Decisions. Journal of Tourism Research, 3, 155-175.
Khamis, S., Ang, L., & Welling, R. (2017). Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers. Celebrity Studies, 8, 191-208.
Kim, A., & Johnson, K. (2016). Power of consumers using social media: examining the influences of brand-related user-generated content on Facebook. Computers in Human Behavior, 58, 98-108.
Kirkpatrick, D. (2017). Influencer marketing spurs 11 times the ROI over traditional tactics: Study. Marketing Dive: https://www.marketingdive.com/news/influencer-marketing-spurs-11- times-the-roi-over-traditional-tactics-study/416911/