Joana Neves

Master's degree in Marketing and International Business at ISCAC. Prior academic achievements include a Bachelor's degree in Applied Communication from Lusofona University - Porto Center, focusing on communication theories, Marketing, and media studies. Practical expertise with a Cisco Certified Network Associate through the Cisco Networking Academy, where networking principles and system security skills were developed. Complementing the academic background, a three-year Informatic Internship at Lusofona University - Porto provided opportunities to offer technical support and perform system maintenance. She is currently engaged in marketing and technology research, focusing on Digital Marketing strategies, E-commerce, and technology integration in Marketing campaigns. Currently a PhD student in Management – specializing in Marketing and Strategy (FEP-UP).