Degree in Applied Mathematics, Coimbra Portugal. MSc Statistics University College Dublin, PhD Statistics University of Reading, UK- Coordinating Professor at ISCAC | Coimbra Business School. Founder, director and technical supervisor of PolLab, center for market studies and surveys. Created and is Coordinator of the master's degree Data analysis and decision support systems. Member of CEISUC research team as an "integrated researcher" - Faculty of Economics, University of Coimbra. Member of several scientific associations.