top of page

Zaila Oliveira

Associate Researcher

PhD in Management, with a specialisation in Marketing and Strategy, from the School of Economics and Management of the University of Porto.
Graduated in Management and holds a Master of Marketing.
Lecturer at the University of Maia-ISMAI and at the Porto Accounting and Business School-ISCAP.
Researcher in the areas of Consumer Behaviour, Digital Marketing and Sustainability Marketing. Author of scientific articles, some of them SCOPUS.

Fotografia do investigador
Ícone do ORCID iD
Ícone do Ciência Vitae
Ícone do Scopus
Ícone do Google Schoolar


bottom of page