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Zaila Oliveira

Associate Researcher

PhD in Management, with a specialisation in Marketing and Strategy, from the School of Economics and Management of the University of Porto.
Graduated in Management and holds a Master of Marketing.
Lecturer at the University of Maia-ISMAI and at the Porto Accounting and Business School-ISCAP.
Researcher in the areas of Consumer Behaviour, Digital Marketing and Sustainability Marketing. Author of scientific articles, some of them SCOPUS.

Fotografia do investigador
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Projects

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