COMMUNICATION STRATEGIES IN THE LUXURY MARKET: THE FEMALE PERSPECTIVE ON BRAND MANAGEMENT
Mon 26 May
|ISCAP Function Room
On May 26, ISCAP will host Patricia Fortuna, Brand Manager of Bentley Porto, for a seminar that looks at the role of women in leading premium brands.
Time & Location
26 May 2025, 21:30 – 27 May 2025, 00:00
ISCAP Function Room
About the Event
As part of The Trends Hub 2025 cycle, ISCAP is holding a seminar on “Communication Strategies in the Luxury Market: the Female Perspective on Brand Management” on May 26 at 9:30 p.m. in the Sala de Atos.
This session's guest is Patricia Fortuna, head of brand management at Bentley Porto, who shares her professional experience in a segment where sophistication, exclusivity and image consistency play a central role. The speaker addresses issues such as building brand identity, managing luxury communication and the growing contribution of women in the strategic leadership of this sector.
This seminar represents a relevant opportunity for students and professionals in the areas of communication, marketing and branding to deepen their knowledge of a demanding and constantly evolving niche.
Admission is free and participation is recommended for anyone who wants to gain a better understanding of the behind-the-scenes communication of prestigious brands.
Don't miss this opportunity to learn from those at the forefront of luxury brand management.