Book Chapter
Capítulo
Mendonça, P. (2022). Omnichannel Marketing Hubs. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 19-22). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0006ch
Omnichannel Marketing Hubs
Pedro Mendonça Porto Accounting and Business School of the Polytechnic of Porto, Portugal
Keywords:
Palavras-chave:
Omnichannel, marketing hubs, hub omnichannel system
Omnicanal, hubs de marketing, sistema de hub omnicanal
Source Title Digital Marketing Trends
Date 2022
Abstract
New skills and activities must be developed to be able to properly use intelligence systems, such as the omnichannel marketing hubs. One of the first steps to evolve in this digital transformation scenario is to recognize the importance of strategic data analysis in the decision-making process.
Citation
Mendonça, P. (2022). Omnichannel Marketing Hubs. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 19-22). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0006ch
Título de Origem Digital Marketing Trends
Data 2022
Resumo
New skills and activities must be developed to be able to properly use intelligence systems, such as the omnichannel marketing hubs. One of the first steps to evolve in this digital transformation scenario is to recognize the importance of strategic data analysis in the decision-making process.
Citação
Mendonça, P. (2022). Omnichannel Marketing Hubs. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 19-22). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0006ch
REFERÊNCIAS
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Microsoft (2021). Available at: https://docs.microsoft. com/en-us/business-applications-release-notes/ october18/service/customer-service-omni-channel-release-notes/omni-channel-engagement-hub-overview, accessed in December 2021.
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