Book Chapter
Capítulo
Reis, J. L. (2022). Artificial Intelligence Impact in Marketing. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 7-10). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0003ch
Artificial Intelligence Impact in Marketing
José Luís Reis IPAM, Portuguese Institute of Marketing, Porto, Portugal
Keywords:
Palavras-chave:
Artificial intelligence, impact in marketing, data, technologies
Inteligência artificial, impacto no marketing, dados, tecnologias
Source Title Digital Marketing Trends
Date 2022
Abstract
The effort to develop computer based systems that behave like humans includes natural languages, robotics, perceptual, expert systems, and “intelligent” machines! AI builds, through analogies, a system that seeks knowledge to solve any problem it faces.
Citation
Reis, J. L. (2022). Artificial Intelligence Impact in Marketing. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 7-10). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0003ch
Título de Origem Digital Marketing Trends
Data 2022
Resumo
The effort to develop computer based systems that behave like humans includes natural languages, robotics, perceptual, expert systems, and “intelligent” machines! AI builds, through analogies, a system that seeks knowledge to solve any problem it faces.
Citação
Reis, J. L. (2022). Artificial Intelligence Impact in Marketing. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 7-10). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0003ch
REFERÊNCIAS
Acquia (2021). Deliver a modern digital CX: A guide for marketing innovators. Customer Experience Trends Report, Global Edition.
CISCO. (2020). Cisco Annual Internet Report (2018–2023) White Paper. https://www.cisco. com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html
Daniel Zhang, Saurabh Mishra, Erik Brynjolfsson, John Etchemendy, Deep Ganguli, Barbara Grosz, Terah Lyons, James Manyika, Juan Carlos Niebles, Michael Sellitto, Yoav Shoham, Jack Clark, and Raymond Perrault (2021). “The AI Index 2021 Annual Report,” AI Index Steering Committee, Human-Centered AI Institute, Stanford University, Stanford, CA, March 2021.
Ribeiro T., Reis J. L. (2020). Artificial Intelligence Applied to Digital Marketing. In: Rocha Á., Adeli H., Reis L., Costanzo S., Orovic I., Moreira F. (eds) Trends and Innovations in Information Systems and Technologies. WorldCIST 2020. Advances in Intelligent Systems and Computing, vol 1160. Springer, Cham. https://doi.org/10.1007/978-3- 030-45691-7_15. a
