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Developing E-marketing Skills for the Business Market

Name of the Project: DEMS - Developing E-marketing Skills for the Business Market

Project Number: GAP-101038287

Project Coordinator: Politechnika Gdanska (Poland)

Type of Project: Erasmus+ KA2 - Cooperation partnerships in higher education

Project Lifetime: 1st of December 2021 until 30th of November 2024


Turun Ammattikorkeakoulu Oy (Finland)

Instituto Politécnico do Porto (Portugal)

Stichting Hogeschool Utrecht (The Netherlands)

Aims and Objectives: The project is aimed to achieve the following objectives:

1) To define SMEs actual workforce needs in digital marketing, which will help to identify the precise learning needs

2) To design a transversal curriculum with learning outcomes that reflect the labour market needs and the critical learning areas of students

3) to initiate the ‘digitalisation’ of less experienced teachers and reinforce the pioneering teachers with inspiring and cooperative training activities

4) To boost graduates´ digital marketing skills by delivering five high-quality and accessible training modules in digital marketing

5) To practice these courses with a wide range of business students.

Primarily, the mentioned activities concern HEI business teachers and students in Poland, Finland, Netherlands and Portugal, with an objective to reach 20% of them. In addition, it is obvious that digital marketing skills are also attractive for teachers and students in other faculties such as engineering and ICT.

Coordination of the project at ISCAP / Researchers involved:

Imagem da linha de investigação correspondente
Imagem da linha de investigação correspondente
Fotografia investigador

José Duarte Santos

Fotografia investigador

Paula Carvalho

Fotografia investigador

Paulo Botelho Pires

Coordinator: Paulo Botelho Pires

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