Dr Pedro Mendonça da Silva was invited by the PLMA to do an interview after the publication of the study ‘Should private-label supply manufacturers invest in digital strategies? A study on Portuguese manufacturers’ carried out by Filipa Casal Veiga and CEOS.PP researchers Pedro Mendonça Silva and Agostinho Sousa Pinto.
The association considered the study to be highly relevant to the sector and therefore invited Dr Pedro Mendonça Silva for an interview to discuss the implications of the study.
The PLMA is an organisation that represents private label manufacturers and suppliers worldwide and is the most important institutional organisation in the Private Laber sector worldwide.
Watch the full interview here!