The III WDMB 2022 – 3rd Workshop Digital Marketing and Branding will be held during the 2022 International Conference on Marketing and Technologies, at University of Santiago de Compostela in Spain, between 1 and 3 December 2022.
Submit your articles around digital marketing and/or branding. Papers at the intersection of these two domains are especially welcome and authors are incentivize to take the overarching conference theme of technology in consideration in their submissions. All submitted articles will be reviewed based on their relevance, originality, importance and clarity.
Papers submitted should relate to one or more of the main themes proposed for the workshop:
Digital Marketing Research
Digital Marketing Strategies
Digital Content Marketing
Search Engine Optimization Strategies
Mobile Marketing Strategies and the Influence on Customer Decision-making
Social Network Sites and Social Media Marketing
Digital Consumers and eWOM
Branding in the Digital Age
Branding and Strategy
Brand Online Experience
Luxury Brands' Online Strategies
Branding and Design
Other topics converging with the workshop theme
Publications of approved works
In English: Smart Innovation, Systems and Technologies Collection, Springer.
Published full papers will be submitted for indexation by ISI, EI-Compendex, SCOPUS, DBLP and Google Scholar, among others, and will be available in the SpringerLink Digital Library.
Extended versions of the best selected works from the 3rd Workshop Digital Marketing and Branding will be published in the "Innovative Marketing" Journal (Q3).
Submission: Sep 9, 2022
Notification: Sep 18, 2022
Registration: Sep 30, 2022
Conference: December 1-3, 2022.