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ICMarkTech'22 Call for Papers | 3rd Workshop Digital Marketing and Branding

The III WDMB 2022 – 3rd Workshop Digital Marketing and Branding will be held during the 2022 International Conference on Marketing and Technologies, at University of Santiago de Compostela in Spain, between 1 and 3 December 2022.

Submit your articles around digital marketing and/or branding. Papers at the intersection of these two domains are especially welcome and authors are incentivize to take the overarching conference theme of technology in consideration in their submissions. All submitted articles will be reviewed based on their relevance, originality, importance and clarity.

Papers submitted should relate to one or more of the main themes proposed for the workshop:

  • Digital Marketing Research

  • Digital Marketing Strategies

  • Digital Content Marketing

  • Search Engine Optimization Strategies

  • Mobile Marketing Strategies and the Influence on Customer Decision-making

  • Social Network Sites and Social Media Marketing

  • Digital Influencers

  • Digital Consumers and eWOM

  • Branding in the Digital Age

  • Branding and Strategy

  • Brand Online Experience

  • Luxury Brands' Online Strategies

  • Branding and Design

  • E-commerce Branding

  • Other topics converging with the workshop theme

Publications of approved works

In English: Smart Innovation, Systems and Technologies Collection, Springer.

Published full papers will be submitted for indexation by ISI, EI-Compendex, SCOPUS, DBLP and Google Scholar, among others, and will be available in the SpringerLink Digital Library.

Extended versions of the best selected works from the 3rd Workshop Digital Marketing and Branding will be published in the "Innovative Marketing" Journal (Q3).

Important dates:

Submission: Sep 9, 2022

Notification: Sep 18, 2022

Registration: Sep 30, 2022

Conference: December 1-3, 2022.


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