Madalena Eça de Abreu is an adjunct Marketing and Management professor at ISCAC Coimbra Business School, Portugal. Holds a PhD from ISCTE-IUL in Management, Specialization in Marketing.
She is coordinating the Post-graduations in Fundraising, Events, Protocol and Strategic Communication, and Territorial Branding. She was the Director of the bachelor’s in marketing and international Business between 2016 and 2021. She teaches and coaches in marketing, fundraising, also at non-profit forums and organizations. She has been a visiting scholar in different Universities and Institutions. She is a researcher at Coimbra Business School - Research Centre (CBS-RC) and ERNOP and was at BRU-IUL between 2012 – and 2017. She has been a member of the editorial board of International Review on Public and Nonprofit Marketing, since 2016 She is also the author of the Portuguese book Religious Marketing and participates in different charities and volunteering activities. She was a councilwoman without a seat in the Municipal Council of Coimbra between October 2017 and October 2021.