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Lara Mendes Bacalhau

Full Member

PhD in Management - specialisation in Marketing and Strategy (FEP-UP), with a Master of Data Analysis and Decision Support Systems (FEP-UP) and two Bachelors of Business Management (ISCAC-IPC) and Mathematics - Teaching Branch (FCTUC-UC). She has additional training, including an MBA in Digital Marketing and a postgraduate course in Information Technology and Multimedia Communication.
Lecturer in Marketing, Business Management, Accounting and Taxation at ISCAC. She has also taught at ESTGV-IPV, IEFP and ISLA Santarém.
She was a member of the Marketing and International Business undergraduate programme and is currently director of this course and a member of the corresponding master's degree. She has coordinated workshops to prepare for the certified accountants exam.
She is a researcher in Marketing (Branding, Digital Marketing, E-commerce and Relationship Marketing) and Business Management. She is a reviewer and co-author of scientific publications and participates in projects.

Fotografia do investigador
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