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Lara Mendes

Full Member

PhD in Management - Specialty in Marketing and Strategy (FEP-UP), with a Master's Degree in Data Analysis and Decision Support Systems (FEP-UP) and 2 Bachelor's Degrees in Business Management (ISCAC-IPC) and Mathematics - Teaching Branch (FCTUC-UC). He has additional training, including an MBA in Digital Marketing and a postgraduate degree in Information Technology and Multimedia Communication.
Lecturer in Marketing, Business Management, Accounting and Taxation at ISCAC. He has also taught at ESTGV-IPV, IEFP and ISLA Santarém.
She was a member of the Marketing and International Business Degree and is currently the director of this course and a member of the corresponding Master's Degree. She has coordinated Workshops to Prepare for the Certified Accountants Exam.
She is a researcher in Marketing (Branding, Digital Marketing, E-commerce and Relationship Marketing) and Business Management. She is a reviewer and co-author of scientific publications and participates in projects.

Fotografia do investigador
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