Luciana Oliveira

Full Member

PhD in Communication Sciences and Master of Multimedia. She has been developing research in the domain of Social Media Analytics for Organisational Communication Development and Performance Benchmarking as well as on the field of Learning Analytics. Her work falls under other core areas such as Strategic/Corporate Communications, Marketing Communications, Organisational Communications, Digital Marketing and Content Marketing. On the domain of Learning Analytics, she has been working on Social Network Analysis (SNA), Sentiment Analysis and on the Integration of Social Media Platforms and Learning Management Systems.