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Fri, 04 Nov


Auditorium 1, ISCAP

Valuable and optimised content: The VOC methodology

Part of the Digital Marketing seminar cycle with guest speaker Belém Barbosa.

Valuable and optimised content: The VOC methodology
Valuable and optimised content: The VOC methodology

Time & Location

04 Nov 2022, 14:00

Auditorium 1, ISCAP

About the Event


On November 4, a seminar on "Valuable and optimized content: The VOC methodology", inserted in the Digital Marketing seminar cycle.

The VOC methodology - valuable and optimized content - starts from the challenge of writing content for the internet that simultaneously wins over search engines and provides value for users. The VOC methodology helps content creators develop texts aligned with the needs that originated the search, achieving a real user orientation, and consequently making the contents more capable of generating interaction. This session describes and illustrates the sequence of the seven steps of VOC.

This session will feature guest speaker Belém Barbosa, PhD in business sciences with a specialisation in marketing and strategy from the University of Porto, and assistant professor at the Faculty of Economics of the University of Porto, where she teaches courses in marketing, strategy and digital marketing. 

Join us!


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