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Wed, 12 Oct

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Amphitheater II, ISCAP

The role of CRMs and CDPs in Digital Marketing

Featuring guest speaker Ricardo Lopes, PhD Researcher PDMD / FEUP and Head of Marketing Mercadão & Lola Market (Glovo Q-Commerce).

The role of CRMs and CDPs in Digital Marketing
The role of CRMs and CDPs in Digital Marketing

Time & Location

12 Oct 2022, 16:00

Amphitheater II, ISCAP

About the Event

FLYER

A seminar on "The role of CRMs and CDPs in Digital Marketing" will be held on 12 October, as part of the Digital Marketing seminar cycle.

The role of CRMs and CDPs in a world that demands more and more privacy and efficiency has only one path: growth. Publishers, digital platforms and brands are increasingly looking for solutions that give them a single view of their customer. Having your own data and unifying online and offline sales records using digital platforms is a winning growth strategy.

In this seminar, we aim to explain why the adoption of this class of SaaS is a strategic decision and how they orchestrate with others to improve the efficiency of investments made in communication.

This session will feature guest speaker Ricardo Lopes, PhD Researcher PDMD / FEUP and Head of Marketing Mercadão & Lola Market (Glovo Q-Commerce).

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