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Fri, 28 Oct


Amphitheatre III, ISCAP

The importance of Gaming for brands

Part of the Digital Marketing seminar cycle with guest speaker António Pedro Lisboa.

The importance of Gaming for brands
The importance of Gaming for brands

Time & Location

28 Oct 2022, 16:00

Amphitheatre III, ISCAP

About the Event


On the 28th of October, a seminar entitled "The importance of Gaming for brands" will take place, as part of the Digital Marketing seminar cycle.

The seminar will address how gaming has become the entertainment industry we have now; Streaming and Esports, comparing to other sports and more "traditional" content/media consumption; Gaming in Portugal; the importance that Gaming has for brands and the different interactions of brands with players/users. The approach will include examples of successful cases, milestones and some examples of the speaker's personal experience in the industry.

This session features guest speaker António Pedro Lisboa, better known as Fintinhas, collaborates with the LoL community since 2013, essentially as a Coach and, in more recent years, also as Project Manager in some projects, namely the Portuguese League of Legends League (LPLOL) and the White Dragons (WD) - national champions of LoL in 2021.

Join us!


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