Seminar on Results-Focused Digital Marketing

The Master's in Digital Marketing is promoting the seminar “Digital Marketing Focused on Results”, presented by Marco Gouveia in an online format.

During the session, strategies for measuring and valuing digital assets, such as websites and customer data, are discussed, with a focus on improving marketing campaigns. Using Web Analytics metrics, the speaker demonstrates how to gain insights into user behavior and online performance, allowing for more accurate and effective decisions.

The event provides participants with the opportunity to deepen their knowledge of the use of digital metrics to optimize results and improve campaign performance.