Post Graduate Seminars in Event Management

On February 24, 2025, at 7 PM, in Auditorium 1 of the Instituto Superior de Contabilidade e Administração do Porto, an event took place as part of the Postgraduate Seminars in Event. Management. These seminars had the support of CEOS.PP and featured two presentations. addressing fundamental themes for communication, media advisory, and institutional protocol.

The event was divided into two sessions. The first was led by Rolando Correia Santos, Head of the Protocol and Institutional Relations Unit of the Loures Municipal Council. The second was guided by Filipa Guimarães, founder of Media Tailors, and Sara Vieira, who holds a degree in Business Communication and a Master's in Digital Communication Advisory from ISCAP and began her career at Media Tailors in 2021.

Rolando Correia Santos, who holds a degree in Marketing Management from IPAM, with postgraduate training in Communication Sciences from Universidade Nova de Lisboa and in Image, Protocol, and Event Organization from Universidade Europeia, has extensive experience in Public Relations and Protocol. His session, titled "Protocol. Which Path?", focused on this expertise.

The second session, "Events: The Backstage of Press Advisory," covered the world of press advisory and the importance of strategic communication in promoting brands and events. Filipa Guimarães brings over 10 years of experience in media advisory for brands across various sectors, including wine, hospitality, health, education, law, and transportation. She holds a degree in Communication Sciences from the University of Porto and a Master's in Marketing and Strategy from the University of Minho, specializing in building effective communication strategies. Joining her is Sara Vieira, who has contributed to the promotion of brands and events in the media through her extensive network of contacts, thereby her experience in media advisory.