"Experience marketing and its impact on customer loyalty" seminar

On June 2, 2025, at 11:30 a.m., ISCAP's Sala de Atos will be transformed into a space of inspiration and knowledge with the seminar “Experience marketing and its impact on customer loyalty”, promoted as part of The Trends Hub. The session promises to captivate anyone interested in innovative marketing strategies, lasting relationships with consumers and the challenges of an increasingly emotional and demanding market.

The guest is Dr. Ana Doro, sales and digital marketing manager at WOO, whose professional career combines strategic vision and practical experience in the digital world. Throughout the session, the speaker will reveal how brands can turn simple transactions into memorable experiences - and thereby win customer loyalty.

The seminar proposes a journey through the emotions, expectations and perceptions of consumers, exploring concrete examples and success stories that demonstrate the power of a well-designed experience. The discussion goes beyond theory, offering useful tools to apply in the field and boost results.

Aimed at students, teachers and professionals, the event is an excellent opportunity to deepen knowledge, ask questions and reflect on possible ways to build stronger relationships between brands and customers. Admission is free, but subject to prior registration - and it promises to be a morning full of impactful ideas.