Digital Transformation in the Area of Digital Communication

FLYER

On May 16, 2022, at 19h00, it will take place the Seminar "Digital Transformation in the Area of Digital Communication", organized by the Scientific Committee of the Master in ACD and the Center for Organizational and Social Studies of the Polytechnic of Porto - CEOS.PP, Research line Information Systems and Technologies (SI&T).

The seminar will take place in Room 009 of ISCAP and will feature guest speaker Dina Baptista.

Short Bio:

Adjunct guest lecturer at Escola Superior de Tecnologia e Gestão de Águeda (ESTGA), and at Instituto Superior de Contabilidade e Administração (ISCA, of Universidade de Aveiro, responsible for curricular units in the area of Oral and Written Expression Techniques, Secretarial and Communication in the Business, Digital and Marketing context. She is a member of the course committee of the Degree in Public Management and supervisor of projects, curricular internships and master's degrees in Portuguese as a Foreign Language/Second Language and in Marketing and Digital Communication at the University of Aveiro.  She has a degree in the Teaching of Portuguese, Latin and Greek, a PhD in Latin Literature, and a post-graduate degree in Innovation and Digital Communication. She is a researcher at the Languages, Literatures and Cultures Centre at the University of Aveiro, integrated in the Languages and Learning Project.  She has been working in the area of Portuguese language teaching applied to the professional context and in the production of content in a web environment. In July 2021, she co-authored the book "Marketing Digital - winning content", a manual of best practices on content writing in a digital environment, as a communication strategy to attract and retain readers/clients. 

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