DEGEIT Tourism
Fri, 15 Nov
|University of Aveiro (Room 10.1.11)
Time & Location
15 Nov 2024, 18:15 – 19:00
University of Aveiro (Room 10.1.11)
About the Event
Jorge Remondes, Professor at ISCAP and researcher at CEOS.PP, is organising the seminar Podcast and Videocast Marketing: A Strategic Analysis in the Digital Context, at the Department of Economics, Management, Industrial Engineering and Tourism (DEGEIT) at the University of Aveiro.
The seminar aims to reflect on the strategic use of podcasts and videocasts in the digital marketing ecosystem. After strategic analysis, content production, platform selection, metrics and engagement will be considered. The aim will be to discuss how brands can use these tools to create authentic narratives.
The seminar, which takes place at the University of Aveiro (Room 10.1.11) on 15 November from 18:15 to 19:00, will also present the trends and main opportunities for using podcasts and videocasts in the digital context.
Participation is free and registration is not required.