3rd Workshop Digital Marketing and Branding - ICMarkTech'22
quinta, 01/12
|University of Santiago de Compostela, Spain
The III WDMB 2022 – 3rd Workshop Digital Marketing and Branding will take place at the 2022 International Conference on Marketing and Technologies.
Data & Localização
01/12/2022, 19:00
University of Santiago de Compostela, Spain
Sobre o Evento
The 2022 International Conference on Marketing and Technologies, which will be held jointly at the Department of Organisation of Companies and Commercialisation of the Faculty of Economics and Business Administration of the University of Santiago de Compostela, in Spain, between 1 and 3 December 2022.
CEOS.PP organizes the III WDMB 2022 – 3rd Workshop Digital Marketing and Branding which calls for research revolving around digital marketing and / or branding. Papers at the intersection of these two domains are especially welcome and we incentivize authors to take the overarching conference theme of technology in consideration in their submissions.
The aim is to bring together scholars interested in the ever-evolving dynamics of the digital world and their impact in marketing and branding theories and practices. An up-to-date knowledge on digital marketing and branding is essential to tackle the broader challenges that come together with connectivity, globalization, and the increasing use of technology in the management of organizations and in the markets.