Book Chapter

Capítulo

Teixeira, S. (2022). Trends in the Use of Big Data. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 43-46). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0012ch

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Trends in the Use of Big Data

Sandrina Teixeira Porto Accounting and Business School of the Polytechnic of Porto, Portugal

Keywords:

Palavras-chave:

Big data, purchase intention, behavior, marketing

Source Title Digital Marketing Trends


Date 2022


Abstract

With the IoT, Big Data has more and more data. Big Data is a complicated concept to define precisely since the very notion of big varies in terms of the volume of collected data. Understanding purchase intentions, behaviors, needs, wants, and patterns is relevant to marketing.


Citation

Teixeira, S. (2022). Trends in the Use of Big Data. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 43-46). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0012ch

Trends in the Use of Big Data
.pdf
Download PDF • 5.30MB

Título de Origem Digital Marketing Trends

Data 2022


Resumo

With the IoT, Big Data has more and more data. Big Data is a complicated concept to define precisely since the very notion of big varies in terms of the volume of collected data. Understanding purchase intentions, behaviors, needs, wants, and patterns is relevant to marketing.


Citação

Teixeira, S. (2022). Trends in the Use of Big Data. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 43-46). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0012ch

Trends in the Use of Big Data
.pdf
Download PDF • 5.30MB

REFERENCES

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Choi, T. M., Chan, H. K., & Yue, X. (2016). Recent development in big data analytics for business operations and risk management. IEEE transactions on cybernetics, 47(1), 81-92.


Li, G., Hou, Y., & Wu, A. (2017). Fourth industrial revolution: Technological drivers, impacts and coping methods. Chinese Geographical Science, 27(4), 626–637.

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