Book Chapter

Capítulo

Mendonça, P. (2022). Hybrid Events. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 11-14). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0004ch

Imagem da linha de investigação correspondente

Hybrid Events

Pedro Mendonça Porto Accounting and Business School of the Polytechnic of Porto, Portugal

Keywords:

Palavras-chave:

Hybrid events, digital transformation, innovative marketing toolkit

Source Title Digital Marketing Trends


Date 2022


Abstract

Most of the challenges of hybrid events revolve around the simultaneous networking and engagement of two groups of attendees (in-person and remote attendees). Therefore, the focus must be on the involvement of personal and virtual participation, thus enabling interactions between all participants to be facilitated, before, during and after the event.


Citation

Mendonça, P. (2022). Hybrid Events. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 11-14). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0004ch

Hybrid Events
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Título de Origem Digital Marketing Trends

Data 2022


Resumo

Most of the challenges of hybrid events revolve around the simultaneous networking and engagement of two groups of attendees (in-person and remote attendees). Therefore, the focus must be on the involvement of personal and virtual participation, thus enabling interactions between all participants to be facilitated, before, during and after the event.


Citação

Mendonça, P. (2022). Hybrid Events. In Silva, P. & Teixeira, S. (Orgs.). Digital Marketing Trends (pp. 11-14). Porto. CEOS Edições, https://doi.org/10.56002/ceos.0004ch

Hybrid Events
.pdf
Download PDF • 5.28MB

REFERENCES

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AIRMEET. (2021). The Ultimate Guide to Hybrid Events - A guide on all the best steps to help you host a successful hybrid event. Available at: https://www.airmeet.com/hub/wp-content/uploads/2021/03/HYBRID-EVENTS-EBOOK.pdf, accessed in December 2021.


Encore Global (2021). Top Trends and Insights for Planning Impactful Hybrid Events, available at: https://www.encoreglobal.com/planner-pulse-on-industry-recovery/, accessed in December 2021.


Fourneau, B., (2021). 11 Incredible Benefits of Hybrid Events, in aventri, available at: https://www. aventri.com/blog/benefits-of-hybrid-events, accessed in December 2021.


Nelimarkka, M., Jacucci, G., Salovaara, A., Dow, S., O’Hara, K., Barkhuus, L., & Fischer, J. (2018). Hybrid Events: Mediating Collocated Participation. In Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing (CSCW ‘18). Association for Computing Machinery, New York, NY, USA, 455–462. https://doi. org/10.1145/3272973.3273011


PCMA (2021). Journey to Convening Leaders 2021, available at: https://www.pcma.org/engage/ cl21-coverage/, accessed in December 2021.


Rubinger, L., Gazendam, A., Ekhtiari, S., Nucci, , N., Payne, A., Johal, H., Khanduja V., & Bhandari M., (2020). Maximizing virtual meetings and conferences: a review of best practices. International Orthopaedics (SICOT) 44(1), 1461–1466. https://doi.org/10.1007/s00264-020-04615-9


Simons, I. (2019). Events and online interaction: the construction of hybrid event communities. Leisure Studies, 38(2),145-159. https://doi.org/10.1 080/02614367.2018.1553994


UFI - The Global Association of the Exhibition Industry (2021). Global Recovery Insights 2020 - Part 2: The future of digital and hybrid events. Available at: https://www.ufi.org/wp-content/ uploads/2020/12/UFI-Explori_Global_Recovery_Insights_2020_Part_2.pdf, accessed in December 2021.

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